Overview
Unique VersaTile is a family-owned business supporting Western Canada’s building industry since 2020, distributing premium Italian porcelain countertops and large-format tiles. They wanted a digital presence and brand identity that reflected the quality of their products, their personal approach, and their appeal to Edmonton’s design community. Our goal was to showcase their offerings with sophistication and create opportunities to connect with designers and clients alike.
The Goal
To elevate Unique VersaTile’s brand and digital presence, creating a chic, professional identity and online platform that communicated the quality, expertise, and design sensibility behind their products.
Our Work
We collaborated closely with Unique VersaTile through weekly strategy sessions, exploring ideas to reach Edmonton’s design community and amplify their presence.
Our work included:
- Updating their logo to reflect a modern, refined aesthetic
- Refreshing their Shopify website with designer appeal
- Sampling products to highlight the quality and scale of their offerings
- Offering guidance on showroom design ideas, private client appointments, and event planning
- Supporting remote meetings to coordinate client outreach and strategy
Throughout, we worked alongside Jeff and Sharron Martens, complementing their deep knowledge of the product, showroom expertise, and hands-on client approach. Every element reflected the brand’s premium positioning while amplifying their personal, client-focused story.
The Result
Unique VersaTile now has a polished digital presence and brand identity that communicates the quality and sophistication of their products. The website, branding updates, and product sampling help designers and clients engage with the company more effectively, while the strategies we implemented continue to grow their visibility in Edmonton’s design community. Our collaboration brought their family-owned, premium, and client-centred identity to life, amplifying the story they’ve built in the showroom and beyond.
Learn More
Explore Unique VersaTile’s products and designs: https://uversatile.ca